Adventure Tourism and Travelling
These globetrotting entrepreneurs are turning their passion for travel into successful businesses.
It all started with a passion and a curiosity for Italy. In search of her Italian roots and gorgeous roads to ride, Lauren Hefferon’s year-long Rotary scholarship to Italy evolved into a three-year cultural immersion, which included hanging out at Mario Conti’s bike shop in Florence (and learning the local dialect), racing for his team and exploring every road of Tuscany with her new network of Italian cycling friends.
That’s how Hefferon started Ciclismo Classico, a cycling tour company that brings in $3.5 million a year.
“I found a niche that I knew very well, and knew that I wanted to be in business for myself, so I made the leap,” Hefferon said.
Adventure tourism may not be incredibly lucrative, but the industry provides an inviting environment for entrepreneurs. Passion is key to cultivating a successful adventure tourism business; Hefferon is overflowing with it.
“Adventure travel engages our bodies, mind and spirit all at the same time,” Hefferon said. “It fills you up, makes you whole again.”